The Shoat Statements

Random musings by the multiple voices inside my head.

Shame on Dilith, shame on Varuni, and shame on whoever else designed the Triad website.

Never have I seen a website which defamed the national identity, the national flag and the national anthem of Sri Lanka as Triad has done on their website. True enough, Triad
as an agency has milked the feeling of patriotism for all it’s worth, from fairly well orchestrated campaigns for Lanka Bell to the pedestrian numbers for Mihin Air to the downright bizarre items they did for Laughs. It’s one thing to trump patriotism as a marketing gimmick, but it’s something else altogether to use elements of the national identity for personal profit. Not even the government websites, or that of the Rajapakse brothers comes close to this drivel.

Maybe they schooled abroad…

Perhaps the powers-that-be at Triad (for all their nationalistic fervor) do not realize that one must rise and stand at attention on any and every occasion the national anthem is played, despite every school going child being aware of this. How else can you explain the fact that they have used the national anthem of Sri Lanka as the opening track for their website (yeah, that’s right – a PRIVATE sector ad agency), while the national flag is being hoisted.

Or maybe they’re inspired by a Spice girl wearing the Union Jack…

To ad insult to injury, the entirety of this website can be activated by clicking on various points on the flag. The first time I visited the website, I didn’t even understand how to operate it, because I could not imagine anyone defaming a flag in such a manner. Believe me when I say this, ALL their controls are on that flag.

Here’s the icing on the cake. Each element of the flags takes you to different aspects and achievements of Triad. This how they have gone about it:

Crimson: ‘We unite’ is the slogan, and the text is about Triad’s affiliated companies
Pipul (Bo) Leaf: ‘We grow’ is the slogan, and it shows a list of clients.
Yellow Frame: ‘We shine’ is the slogan, and lists some of their work (yup, scam too).
Orange Strip: “We conquer’ is the slogan and it lists the latest awards w
on (scam, yet again).
Green Strip: ‘We inspire’ is the slogan, and lists various achievements of the glorious Triad.

The actual meaning of the Sri Lankan flag :the green stripe represents Sri Lanka's minority Muslims and the orange stripe the minority Hindu Tamils. The yellow represents Buddhism and the crimson stands for a long life. The golden lion is an ancient symbol of the people and the sword is a symbol of authority. The pipul tree leaves are a Buddhist symbol and come from the tree, under which Prince Gautama is said to have received enlightenment and become Buddha. Individually the leaves represent love, compassion, sympathy and equanimity.

Diabolic, discriminatory, or just plain dumb...?

So not enough with debasing the flag, they decided to take controversy to new levels. Buddhist symbols are equated with the most commercial aspect – clients & work (and scam!). But the
worst bit is this: the colour representing Muslims is said to ‘inspire’, and that which represents the Tamils – ‘conquer’. What is Triad saying? What is any right-thinking person supposed to assume? The Tamils were conquered? Or the Tamils conquer? In fact, I know not what to think, except that Triad has taken serious leave of their collective senses.

As you can see on this image, the green strip takes you to 'we inspire', and if you click on the orange strip, it'll take you to 'we conquer'. This website is insulting, discriminatory and racially insensitive, to say the very least. I think it is obvious to all the many issues related to this site, and I ask you all to send a protest email to:

P.S. You have all the right in the world to copy all or parts of this blog


If you cannot find the time to write an email to Triad, please copy the sample email at the bottom of this message and send it to

Sample email:

To the MD

"I am writing regarding the website . A national flag is supposed to symbolise a country. The flag is hoisted by the government, but usually can be hoisted by citizens of that country as well. A national anthem is supposed to be a patriotic musical composition that is a tribute to the history, traditions and struggles of its people. When a national anthem is played, we stand up at attention in respect for what it symbolises. Visit any school in Sri Lanka, or even the cinema hall before a movie is played, and you will see how citizens of this country practice this to date.

By your use of the Sri Lankan flag and national anthem for your own commercial purposes, you are demeaning and debasing the meaning behind these two symbols. Further, the respect that is given to a national anthem and flag is rendered useless by your use of these two elements, and the manner in which they are used. Do you expect any person to stand up while the national anthem is being played on your website? Such an act would be highly impractical and therefore only adds to the disrespect and debasement.

You have also allotted certain meanings to certain elements on the flag. Again, this is debasing the flag, but I am shocked at the slogans you have given. In particular, giving the slogan ‘we conquer’ to the orange strip representing Tamils is particularly discriminatory, especially in light of events in Sri Lanka in the past.

I ask you to urgently revise the elements of your web page, and ask you to refrain from using elements that are an intrinsic part of the national identity, as well as discriminatory or insulting to any ethnic group in Sri Lanka.

Thank you"

junipers in winter said... 31 August 2007 at 08:42  

Is it even legal for them to do this
I personally think it's in bad taste and also think it defeats their intended purpose of course having said that there still is the whole freedom of speech thing.

in the words of kurt well whatever nevermind.

The best part is that these folks who are so "sri lankan" doesn't even know jack about the flag itself...
quite hilarious :)

Last year there was some discussion over their laugfs work and Varuni herself spoke about the flag saying that the lion is holding on to a "knife" :o) This was in a forum with some top advertising folks in it...
Shows how truly Sri Lankan they are after all :o)
what a bunch of morons

you are a bastard dilith for using the national flag & who says u r 100% sri lankan u have indians managers working 4 u u fucker

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